Celebrating 50 Years of Regional Parks
Services: Visual Identity, Graphic Design, Art Direction
In 2017 Metro Vancouver celebrated 50 years of the protection and preservation of its regional parks system. Metro Vancouver wanted to develop a design strategy and visual direction for the year of celebrations. With a visual style paying homage to the history of the park system, and the era in which it was founded, a wordmark for each park, reserve, and greenway was designed for use on promotional material and merchandise.