The Vancouver International Film Festival
Services: Visual Identity, Graphic Design, Print Design, Art Direction
In 2016, the Vancouver International Film Festival (VIFF) underwent a full scale rebrand. With Cause+Affect helming the strategic branding process, I was responsible for developing a visual identity (2016), as well as art direcion and design for the marketing campaign (2017).
Carving out a brutalist logotype from a solid mass, VIFF asserts its boldness amongst the many international film festivals acrross the world. VIFF is proudly on the edge, in conversation with the world; a film festival that celebrates unique cinema from around the world. It is a film festival that is 'not-hollywood' and confidently makes that claim.